Privacy Policy

Infinite Batteries (“we,” “us,” or “our”) is committed to protecting your privacy. This Privacy Policy explains how we collect, use, share, and protect your personal data in compliance with the UK General Data Protection Regulation (UK GDPR) and Data Protection Act 2018. By using our website or services, you consent to these practices.

Contact Details

• Company: Infinite Batteries, Wellington Mill, Bolton Road, Blackburn, BB2 3PZ.
• Email: sales@infinitebatteries.co.uk
• Phone: 01254 690069
• Data Protection Officer: Contact via email above.

Personal Data We Collect

We collect only necessary data:

• Contact and Identity Data: Name, email, phone, address (for orders, inquiries).
• Transaction Data: Payment details, order history.
• Technical Data: IP address, browser type, device info, via cookies and logs (for site functionality).
• Marketing Data: Preferences, newsletter sign-ups.
• Vehicle Data: Registration numbers for battery lookups.

We collect via forms, orders, emails, or automatically (e.g., server logs stored for 7 days).

Purposes and Legal Bases

We process data for:

1. Contract Fulfillment (Art. 6(1)(b) UK GDPR): Processing orders, deliveries, payments.
2. Legitimate Interests (Art. 6(1)(f)): Answering inquiries, site security, analytics, abandoned cart emails.
3. Consent (Art. 6(1)(a)): Newsletters, marketing (double-opt-in; revocable anytime).
4. Legal Obligations (Art. 6(1)(c)): Tax records, compliance.

Sharing Your Data

We share minimally with:

• Payment processors (e.g., PayPal – see their policy).
• Delivery couriers.
• Service providers (e.g., IT, analytics like Google – opt-out via browser settings).
• Affiliates or legal advisors if needed.
• No sales of data. Transfers outside UK only to compliant entities.

Data Retention

• Order data: 6-10 years for tax/commercial reasons.
• Inquiries: Until resolved.
• Logs: 6 months.
• Marketing: Until consent withdrawn. Data is deleted when no longer needed, unless required otherwise.

Cookies

• Essential: For cart, sessions (e.g., PHPSESSID).
• Non-Essential: Analytics (e.g., _ga). Manage via browser; blocking may impair site function. See our Cookie Policy for details.

Your Rights

• Access, correct, erase, restrict, or object to processing.
• Data portability.
• Withdraw consent.
• Complain to ICO (ico.org.uk). Contact us to exercise rights; we respond within 1 month.

Security

Data is secured with encryption, access controls, and regular reviews.

Changes

We may update this policy; check regularly.